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The New Marketing Paradigm Integrated Marketing Communications

by Don E. Schultz

ISBN: 9780844234526
ISBN10: 0844234524

The New Marketing Paradigm Integrated Marketing Communications

by Don E. Schultz

Binding: Paperback
Edition: 1
Publisher: McGraw-Hill
Publish date: 03/01/1994
ISBN: 9780844234526
ISBN10: 0844234524

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Description: Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.

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The New Marketing Paradigm Integrated Marketing Communications

by Don E. Schultz

The New Marketing Paradigm Integrated Marketing Communications

by Don E. Schultz

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