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The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

ISBN: 9780201407198
ISBN10: 0201407191

The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

List Price: $17.99
Binding: Paperback
Publisher: Perseus Books Group
Publish date: 01/01/1997
ISBN: 9780201407198
ISBN10: 0201407191

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Product notice Not returnable and may come without consumable supplements like access codes, CD's, or workbooks.

Description: New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

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