Positioning the Battle for Your Mind
- List Price: $35.00
- Binding: Hardcover
- Edition: 3
- Publisher: McGraw-Hill
- Publish date: 12/01/2000
Description:
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals -- including tens of thousands of Ries and Trout groupies, worldwide -- the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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