Market-Based Management: Strategies for Growing Customer Value and Profitability
- Binding: Paperback
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 12/01/1996
Description:
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book details the connections between a market-driven strategy and profitable growth.
Expand description
Covers market-driven strategy, customer satisfaction, profitable growth, marketing productivity and efficiency, and overall profitability and shareholder value.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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