Hoover's Guide to Media Companies provides the inside story on the people and companies that affect and reflex the way Americans view themselves, from newspapers, magazines and telephone lines to interactive cable TV, CD-ROM and the Internet.
You'll get an informative and fun-to-read tour of 684 companies worldwide in what some now call the "infotainware" industry. The book includes in-depth profiles of 205 of the companies and features lists of the major players in several areas including the top television groups, online services, trade book publishers, daily newspapers, printing companies, cable operators, advertising organizations and more. It is indexed by headquarters location and by the people, companies and brand names mentioned in the profiles.