Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes readers step-by-step through the process of using e-mail to create long-lasting customer relationships online.

Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. Engaged is filled with successful case-studies from such major companies as Victoria's Secret, OfficeMax, CDNow, and many other market leaders. In addition, Brondmo addresses such delicate privacy issues as: When does e-mail become spam? How do you make e-mail a communication that customer welcome? How do you keep customers from hitting "delete" when they receive your e-mail?

The first book of its kind, Engaged provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.