Customer Orientation and Market Action
- List Price: $56.00
- Binding: Paperback
- Publisher: Prentice Hall
- Publish date: 01/01/1998
Description:
I. CUSTOMER ORIENTATION AND MARKET ACTION. 1. A Customer Orientation. 2. Market Action. 3. Understanding and Anticipating Customer Needs. II. THE PURCHASE AND CONSUMPTION EXPERIENCE. 4. The Customer Experience Model. 5. Customers in the Market Place. 6. Customer Information Processing. 7. Customer Choice. 8. Customer Satisfaction and Priority Setting. 9. Macro Satisfaction and Firm Strategy. III. IMPLEMENTATION AND QUALITY IMPROVEMENT. 10. Customer Orientation and the Design Function. 11. From Customer Satisfaction to Quality Improvement. Index.
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