Bootstrapping
- Publisher: Pearson
- Publish date: 01/08/2009
Description:
Preface PART I: The Art of Bootstrapping CHAPTER 1: INTRODUCTION TO BOOTSTRAPPING CHAPTER 2: THE ESSENTIALS OF BOOTSTRAPPING PART II: BOOTSTRAPPING TECHNIQUES CHAPTER 3: BOOTSTRAPPING KEY FIXED COSTS: OVERHEAD AND CAPITAL PURCHASES CHAPTER 4: STAFFING AND HUMAN RESOURCE BOOTSTRAPPING CHAPTER 5: BOOTSTRAPPING THROUGH EFFICIENT PROCESSES CHAPTER 6: BOOTSTRAP MARKETING: The Start-up Venture CHAPTER 7: BOOTSTRAP MARKETING: The Growing Venture PART III: MANAGING A BOOSTRAPPED BUSINESS CHAPTER 8: START-UP FINANCING AND DAY-TO-DAY CASH FLOW MANAGEMENT IN A BOOTSTRAPPED BUSINESS CHAPTER 9: CREATING AND SUSTAINING A BOOTSTRAP CULTURE INDEX
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