Managing Corporate Communication
- List Price: $24.95
- Binding: Paperback
- Publisher: Allen & Unwin Pty., Limited (Australia)
- Publish date: 02/01/1994
Description:
Examination of the activities involved in corporate communication including international communication, new communication technologies, and communication in the customer oriented organisation. Australian case studies, including Telecom, IBM, Alcoa, Hawker de Havilland and CSIRO, accompany each chapter. References and index provided. The authors are experienced corporate consultants and have published widely in Australia and internationally.
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