Developing Successful Marketing Strategies
- List Price: $19.95
- Binding: Paperback
- Publisher: McGraw-Hill
- Publish date: 12/01/1992
Description:
The AMA Marketing Toolbox is a unique source of information, ideas, and direction for anyone building an effective marketing program or improving current marketing activities. Each book in this series covers a key marketing function. Whether you are expanding your customer base, exploring new markets, or launching a new product or service, these easy-to-use books provide countless ideas that will help you save time, make the best possible use of your resources, and find creative solutions to marketing problems.
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