The Marketer's Guide to Successful Package Design
- List Price: $64.00
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill Education
- Publish date: 04/01/1998
Description:
Here, two top-brand identity and package design experts combine their 50+ years of hands-on industry experience to show you how to create packaging solutions that win the battle for the customer during that critical first contact. They analyze all the marketing and design components of the packaging process and show you how to:
-- Identify all the strategic issues involved in creating the right design for your brand
-- Choose the best suppliers for your program
-- Use research creatively to hone in on your customer
-- Choose the best materials for your product
-- Identify and avoid legal obstacles
-- Evaluate the impact of digital and other technological innovations on packaging in the coming years
Expand description
-- Identify all the strategic issues involved in creating the right design for your brand
-- Choose the best suppliers for your program
-- Use research creatively to hone in on your customer
-- Choose the best materials for your product
-- Identify and avoid legal obstacles
-- Evaluate the impact of digital and other technological innovations on packaging in the coming years
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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