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Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results

by Dutka, Solomon

ISBN: 9780844234229
ISBN10: 0844234222

Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results

by Dutka, Solomon

Binding: Hardcover
Edition: 0002
Publisher: NTC Business Books
Publish date: 12/01/2008
ISBN: 9780844234229
ISBN10: 0844234222

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Description: Measure the results and the effectiveness of your advertising in reaching marketing goals with DAGMAR. Includes up-to-date research and examples that reflect the latest technological advances in a broad range of product categories.

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Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results

by Dutka, Solomon

Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results

by Dutka, Solomon

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