Marketing Corporate Image: the Company as Your #1 Product
- List Price: $39.95
- Binding: Hardcover
- Publisher: NTC Business Books
- Publish date: 11/01/1994
Description:
Influence consumer choices, build brands, pre-sell new products or services, and add value to your company in the minds of customers and investors -- simply by treating company image as your number one product. Based on exclusive interviews with successful image-makers, this book skillfully analyzes the advertising strategies of top corporations like General Electric and GTE. Also explores the concept of "advocacy advertising" -- campaigns that ally the company with political, social, or environmental issues that affect its markets. You'll discover how to:
-- Use image advertising to support your products
-- Change outdated images
-- Control crises
-- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes
Expand description
-- Use image advertising to support your products
-- Change outdated images
-- Control crises
-- Establish a unified public identity in the wake of mergers, takeovers, and other dramatic corporate changes
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Wonder Book - Member ABAA/ILAB
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$6.97
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Wonder Book - Member ABAA/ILAB
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$16.36
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Bonita
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Good
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$28.26
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Robinson Street Books
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Like New
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$30.37
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