Profitable Direct Marketing
- List Price: $49.95
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill
- Publish date: 10/01/1991
Description:
Industry-expert Jim Kobs's strategic guide has long been considered one of the most important texts written. Profitable Direct Marketing has helped thousands and can help you expand your direct marketing techniques. Covers everything involved in launching and improving a successful direct marketing business with unique insights. You'll gain a greater understanding of how to:
-- Launch a direct marketing program
-- Select products and services
-- Develop a multimedia plan
-- Build business and increase lifetime values
Expand description
-- Launch a direct marketing program
-- Select products and services
-- Develop a multimedia plan
-- Build business and increase lifetime values
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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