The Focus Group Research Handbook

by Holly Edmunds

ISBN: 9780844202884
ISBN10: 0844202886

The Focus Group Research Handbook

by Holly Edmunds

Binding: Hardcover
Edition: 1
Publisher: McGraw-Hill
Publish date: 05/01/1999
ISBN: 9780844202884
ISBN10: 0844202886

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Description: Well-conducted focus group research can determine the course of a company's future by revealing the true needs of its customers. Here is a comprehensive, easy-to-understand guide for designing and conducting focus group studies -- from sampling to moderating and reporting -- including suggestions for how to turn results into profits.

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The Focus Group Research Handbook

by Holly Edmunds

The Focus Group Research Handbook

by Holly Edmunds

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