Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course
- List Price: $34.95
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 02/01/2001
Description:
Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches -- including the latest Web-based segmentation and positioning techniques -- that will provide their new ventures with solid foundations on which to build, grow, and thrive.
-- The first book devoted exclusively to marketing strategies for new entrepreneurial ventures
-- Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Expand description
-- The first book devoted exclusively to marketing strategies for new entrepreneurial ventures
-- Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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