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The Saturn Difference Creating Customer Loyalty in Your Company

by Vicki Lenz

  • ISBN: 9780471314493
  • ISBN10: 0471314498

The Saturn Difference Creating Customer Loyalty in Your Company

by Vicki Lenz

  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/1999
  • ISBN: 9780471314493
  • ISBN10: 0471314498
used Add to Cart $3.85
You save: 85%
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $112.48
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: This book focuses on customer loyalty by using the Saturn corporation's style of business as a role model. Lenz shows how companies can create relationships with their customers, keep customers satisfied, and turn one-time customers into repeat-purchasing, loyal customers. What is unique and interesting about this book is that Lenz is writing it from the customer's perspective (from the outside looking in) using interviews with Saturn customers and Lenz's own experiences supported by information from the Saturn Corporation. Lenz doesn't work for Saturn, so she has no vested interest in promoting the company; but she is a satisfied customer with a background in marketing, so she knows why customer service is so important to selling products. Each chapter in the book covers a different step to gaining customer loyalty. Steps include: how to create interest; how to help customers feel welcome; how to solve problems; and how to communicate after the sale.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Jenson Books Inc
Location: Logan, UT
Condition: Very Good
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Sewn binding. Cloth over boards. 288 p. Contains: Illustrations.
Price:
$3.85
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Sewn binding. Cloth over boards. 288 p. Contains: Illustrations.
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$37.56
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Size: 8x5x0; New. In shrink wrap. Looks like an interesting title!
Price:
$112.48
Comments:
Size: 8x5x0; New. In shrink wrap. Looks like an interesting title!
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