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The Public Relations Handbook

by Alison Theaker

  • ISBN: 9780415213332
  • ISBN10: 0415213339

The Public Relations Handbook

by Alison Theaker

  • List Price: $140.00
  • Binding: Hardcover
  • Publisher: Routledge
  • Publish date: 06/01/2001
  • ISBN: 9780415213332
  • ISBN10: 0415213339
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Description: By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.
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