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Consumer Behavior

by MOWEN

ISBN: 9780137371150
ISBN10: 0137371152

Consumer Behavior

by MOWEN

List Price: $110.00
Edition: 5TH
Publisher: 52,PH
Publish date: 03/01/2000
ISBN: 9780137371150
ISBN10: 0137371152

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Description: This text covers theory and practice of advertising and promotion. Its writing style is well-suited for an undergraduate audience, and is written for advertising and promotion/marketing communication classes.

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Consumer Behavior

by MOWEN

Consumer Behavior

by MOWEN

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