International Marketing Analysis and Strategy
- List Price: $170.67
- Binding: Paperback
- Edition: 3
- Publisher: Prentice Hall
- Publish date: 12/01/1996
Description:
This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to international marketing.
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Presents broad and deep coverage of international business topics. Provides fundamental principles necessary to perform research and/or pursue a career in international marketing. Cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers.
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