Telecommunications Management: Broadcasting Cable and the New Technologies
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill Humanities/Social Sciences/Langua
- Publish date: 01/01/2007
Description:
A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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