Description: Part One: The Mass Media CHAPTER 1: MASS MEDIA LITERACY Chapter Opener Media Ubiquity Media Literacy Human Communication Media and Society Media Economics Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media Case Study: Cultivating Readers Media Timeline Media People: Phil Donahue Media People: Rupert Murdoch CHAPTER 2: MEDIA TECHNOLOGY Chapter Opener Media Technology Printing Chemistry Electronics New Technologies Digital Integration Technology and Mass Communication Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study Media Timeline: Technology Media People: Steve Jobs CHAPTER 3: BOOKS Chapter Opener Influence of Books Books and American Culture Book Industry New Technology and Books Book Products Book Trends Book Challenges and Issues Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Media People: William Holmes McGuffey Media People: Jane Friedman Media People: Jeff Bezos Media Case Study: O.J. Simpsons How-To Media Timeline: Books CHAPTER 4: NEWSPAPERS Chapter Opener Newspaper Industry Newspaper Products Newspaper Ownership National Dailies New York Times Hometown Newspapers Gannett Initiative Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: The Vanishing Correspondent Media Timeline: Newspaper Milestones Media People: Arthur Sulzberger Jr. CHAPTER 5: MAGAZINES Chapter Opener Influence of Magazines Magazine Innovations Magazine Products Magazine Industry Magazines as Niche Media New Competition Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: Magazines and the Internet Media Timeline: Magazines Media People: Margaret Bourke-White Media People: DeWitt and Lila Wallace Media People: Sara Josepha Hale CHAPTER 6: SOUND RECORDING Chapter Opener Recording Industry Downloads Authorized Downloads Artistic Autonomy Regulatory Pressure Dependence on Radio Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: Podcasting Evolution Media Timeline Media People: Shawn Fanning Media People: 50 Cent CHAPTER 7: MOTION PICTURES Chapter Opener Significance of Movies Movie Products Hollywood Studios Movie Production Exhibition Shift Blockbusters Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic Chapter Summary Boxes: Case Study: In-Your-Face Documentaries Media Timeline: Movies Media People: Robert Flaherty Media People: Lourdes Portillo Media People: Sherry Lansing Media People: Walt Disney Media People: Steven Spielberg CHAPTER 8: RADIO Chapter Opener Influence of Radio Radio Content Commerc

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