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Essentials of Strategic Management the Quest for Competitive Advantage

by John Gamble

  • ISBN: 9780073530307
  • ISBN10: 0073530301

Essentials of Strategic Management the Quest for Competitive Advantage

by John Gamble

  • List Price: $124.06
  • Publisher: McGraw-Hill Higher Education
  • Publish date: 04/01/2009
  • ISBN: 9780073530307
  • ISBN10: 0073530301
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Description: PART I: STRATEGY, CORPORATE ENTREPRENEURSHIP, AND LEADERSHIP Chapter 1: Strategy and the Quest for Competitive Advantage Chapter 2: Leadership and the Strategic Management Process Chapter 3: Competitive Strategy and Advantage in the Marketplace PART II: FACTORS SHAPING STRATEGIC CHOICES Chapter 4: Industry and Competitive Analysis Chapter 5: Analyzing a Company's Competitive Strength and Cost Structure PART III: EXECUTING THE STRATEGY Chapter 6: Superior Strategy Execution: Another Path to Competitive Advantage Chapter 7: Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability PART IV: BEYOND COMPETITIVE STRATEGY Chapter 8: Strategies for Competing in International Markets Chapter 9: Strategies for Multi-Business Corporations PART V: CASES IN STRATEGIC MANAGEMENT 1. Costco Wholesale Corp.-Mission, Business Model, and Strategy 2. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio 3. Competition in the Bottled Water Industry in 2006 4. Blue Nile, Inc.-World's Largest Online Diamond Retailer 5. Panera Bread Company 6. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? 7. Nucor Corporation-Competing Against Low Cost Foreign Imports 8. Competition in Video Game Consoles 9. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software? 10. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively 11. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel 12. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices 13. Spectrum Brands' Diversification Strategy-A Success or a Failure? 14. Sara Lee Corp.: Retrenching to a Narrower Business Base
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